NBA Azure OpenAI Service
Enhancing fan experience with Azure OpenAI Service
To offer a smarter way to watch the game, the NBA is using Microsoft Azure OpenAI Service to power “NBA Insights,” an AI-driven feature embedded within the NBA App. The new feature showcases how moments in a game relate to the bigger picture of player, team, and league statistics and developments, delivering a more comprehensive understanding of each game and its most important events.
At the heart of NBA Insights is Azure OpenAI, processing immense amounts of data quickly. Fans now are receiving detailed information about their favorite players and teams, making it easier to stay updated on developments during live games. The technology allows us to analyze player performance, game strategy, and team dynamics to get fans more involved,” says Sydney Sarachek, AI Technical Lead at the NBA.